With 54% of consumers wanting customer service over social media rather than phone or email, the ability to respond quickly and efficiently is key. With standard social media platform functionality, this is a serious chore that likely involved a 24/7 rep that can keep track of all of it for you.
Fortunately, with social media management software, you won’t be forced to be on call at all times. You’ll be able to easily reach out to customers commenting on content, as well as provide chatbot functionality (depending on the software) to respond immediately to give you a bit of time to formulate a response.