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The Key Elements of Social Media Management

Analyze social engagement

While social media platforms often offer some kind of monitoring tool on their own, getting a complete picture of who is engaging with your content can be tough without a bit of help.

Fortunately, with social media management software, you can get all the information you need to see who is engaging with your content, how often, and where they’re coming from. This will allow you to strategize better in the long run, as you’ll know what works and what doesn’t.

Collaborate on content

The constantly shifting standards of social media make it hard to make an impact, particularly as a business. There’s so much noise combined with all that viral content, decreasing your ability to reach customers in a meaningful way. That’s where a team of people can come in handy, and with social media management software, they can work together.

While platforms don’t allow for much collaboration, social media management software is a cloud-based platform that can be accessed by all your employees at once. This allows them to collaborate on specific posts or full-on campaigns, so you can get the most out of every post.

Monitor comments and respond efficiently

With 54% of consumers wanting customer service over social media rather than phone or email, the ability to respond quickly and efficiently is key. With standard social media platform functionality, this is a serious chore that likely involved a 24/7 rep that can keep track of all of it for you.

Fortunately, with social media management software, you won’t be forced to be on call at all times. You’ll be able to easily reach out to customers commenting on content, as well as provide chatbot functionality (depending on the software) to respond immediately to give you a bit of time to formulate a response.

Schedule posts in advance

Perhaps one of the unfortunate facts about social media is that the best times to post rarely line up with when you’re actually online. This means that you have to disrupt your day and post content during random times without a lot of cohesion.

Social media management software fixes all of that. It allows you to schedule posts in advance to go live at whatever time you see fit, regardless of what time it is at the moment. You’ll even be able to schedule multiple posts days, weeks, and even months in advance, so you can knock out your whole social media strategy for the year in just a few hours if you have the time.

Receive comprehensive analytics

Understanding how is commenting and how often is important, but the key to effective marketing is a robust set of analytics, and many social media platforms lag on that front.

But with social media management software, you can get the comprehensive reporting tools to truly inform your strategy from top to bottom. You’ll get access to demographic numbers, geographic stats, and a wide range of other analytics that will provide actionable data to improve your social media presence across the board.

Manage multiple accounts

Given the state of social media today, one of the hardest aspects to keep up with is all the different accounts. Between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, the sheer number of accounts you have to manage can be enough to overwhelm even the most experienced of marketing managers.

With social media management, all those accounts get narrowed down to a single platform. You’ll be able to post on every single one in an instant, saving you hours of time on a daily basis. Plus, with the ability to post the same content on multiple accounts at once, you can be ensured that your strategy is as consistent as it is on-brand.

Grow Your Social Media With GDM

Social media management tools and services are designed to make marketing easier, which ultimately increases profits. After all, what’s the point of paying for new software or services if they aren’t going to improve your bottom line? Social media management tools and services come with a bevy of helpful benefits that will reinvigorate your marketing efforts and put your company in front of your target audience.

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Social Media Marketing & Management Services

GDM is the industry’s leading social media management agency, offering competitive social media management services. With a custom social media marketing service plan, your business can start building brand awareness, as well as generating revenue from social media platforms like Facebook, LinkedIn, Instagram, Snapchat and more.

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Social media management can help you:

  • Save time – by scheduling posts in advance, rather than burdening yourself with remembering to post at peak hours during the day.
  • Increase authority – by posting multiple times a day on a wide range of platforms.
  • Understand your audience – by providing in-depth analytics that explains who is following you, where they’re coming from, and what they want from your business.
  • Improve customer support – by creating a simple pathway for customers to inquire about your company through social media and making it simple for you to respond.
  • Take control of your brand’s reputation – by allowing you to monitor comments and feedback more closely, and respond as quickly as possible.
  • Foster innovation – by encouraging creative collaboration across new platforms, for each social media campaign.

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Cost of Social Media Management Tools
Cost of Social Media Management Services
Social Media Management Stats
Social Media Accounts

The beauty of social media management tools is your ability to schedule posts for Facebook, Instagram, Twitter, and even LinkedIn from a single platform. However, depending on how many accounts you’re looking to manage, the price could go up.

Whether you’re popular on a wide range of platforms, or just have different accounts that you want to manage, make sure you know exactly how much it costs to add extra accounts to your service, as it could cost you a pretty penny.

Social Media Posts

The primary purpose of social media management tools is to schedule posts in advance so you don’t need to perfectly time out your day to hit those peak hours. However, if you’re trying to take the “quantity over quality” approach, you might need to pay a little extra.

Even if you only have one account, some social media management tools will put a limit on the number of posts you can schedule in advance. The more posts you want to schedule, the higher the price, so make sure you take that into account when picking your tool.

If you’re looking to truly break open the potential of a social media campaign, social media management services are the best way to go.

The price is understandably a bit higher, typically between $4,000 to $7,000 per month, but the results you’ll see from such social media marketing specialists will be more than worth it.

Unlike social media management tools, these services offer everything from marketing strategy to paid advertising to improve your overall strategy on social media. Because of this, social media management services vary greatly in cost depending on a wide range of factors, including:

  • The size of your company.
  • How often you plan on posting.
  • The type of services you require.
  • Which platforms you want to share content on.
  • The level of analytics you need.
  • Whether or not you’ll provide customer service through social media.

Unlike other aspects of your business, measuring how important social media is to build a growing company is pretty difficult. With abstract metrics and unique approaches to success, having a few statistics to drive the message home certainly never hurts.

  • Half of the world’s population uses social media (that’s 3.8 billion people).
  • 97% of digital consumers have used social media in the last month.
  • 45% of consumers have reached out to a company on social media.
  • 52% of brand discovery happens in public social feeds.
  • 55% of social marketers labeled measuring ROI as their top concern.
  • According to a 2011 study, marketers see an average 95% return on investment on social media management.

If these statistics don’t highlight the value and importance of setting up a social media management strategy for your company, we don’t know what will.

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