Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
Review expensive, under-performing keywords and shut them off if necessary.
As we’ve established, PPC advertising offers a unique opportunity to:
Keyword research for PPC can be time-consuming, but it is also incredibly important.
Your entire PPC campaign is built around keywords, and the most successful Google advertisers continuously grow and refine their PPC keyword list (ideally, using a variety of tools, not just Keyword Planner). If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
Manage your company’s paid search campaigns on Google, Bing, LinkedIn and/or Social Media.
Conduct competitive and keyword research to find long-tail, low-cost keywords to bid on.
Create compelling ads and banners that get “clicks” and bring your prospects to a relevant landing page experience.
We’ll create custom landing pages that are more relevant to a prospect’s search intent than your website, and convert them.
We’ll integrate your landing pages with your CRM, Marketing Automation Tool, or virtually any platform.
We’ll continually test and optimize your ads, campaigns and landing pages for maximum lead generation.
We’ll implement call-tracking so you know how many phone leads your paid search campaigns generate.
You’ll receive regular reporting so you know exactly how many leads and prospects your getting for your investment
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