Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
As we’ve established, PPC advertising offers a unique opportunity to:
Keyword research for PPC can be time-consuming, but it is also incredibly important.
Your entire PPC campaign is built around keywords, and the most successful Google advertisers continuously grow and refine their PPC keyword list (ideally, using a variety of tools, not just Keyword Planner). If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.